AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Wix logo maker free3/10/2024 While there is no doubt a logo is essential for a successful business, there are really no rules you can point to that will give you a blueprint of how to proceed when trying to create one yourself. It’s the first thing they recognize while simultaneously also being the thing that stays with people, more so than anything else you could offer. Never underestimate the power of a good logo and every creative agency branding will confirm that it’s one of the crucial elements of your brand’s uprise. The same applies to all other worldwide recognizable logos like the McDonald’s golden arches, the Mercedes star, or the NBA crossover. Continuing with the Nike analogy – you know what you’re getting if the product is legit, it’s the same in the US, Poland, or New Zealand. It’s also a guarantee of a certain standard and, maybe even more importantly – uniformity. To put it simply, the difference between the Nike check and some other company trying to break through is that Nike doesn’t need anything other than their logo for everybody to know what’s going on, compared to another company that must, aside from the logo, put in additional images, text and maybe even prices to get their point across.Ī highly recognizable logo isn’t just about advertising. Having a striking logo that’s immediately recognizable saves you resources in terms of both spaces (no need for explanations) and, consequently, funds (more space for ads means a more significant percentage of the budget goes into advertising). On pages, space is literally limited to your screen more than a store window ever was. Retail is on an unending downwards spiral, so everyone’s shifted to the web. This isn’t anything new, and it started decades ago, but it’s never been more important than now and every creative branding agency knows this very well. Now, because of the limited exposure and interest you have at your disposal, your entire statement is usually boiled down to a single image – a logo. Rarely can you see ads (no matter the media) that emphasize a product or service without putting the brand at the forefront. The focus has been put on the brand that, within itself, encompasses everything you’re offering. Marketing processes have evolved immeasurably to keep up with these changes. We live in a fast-paced world with short attention spans and even shorter chances to make an impression.
0 Comments
Read More
Leave a Reply. |